Performance Formula started on a cricket pitch, where Jody Martins, then a coach, uncovered a game-changing truth: skills and fitness matter, but the mind—its clarity or chaos—truly drives performance. That revelation sparked a journey into mental performance, blending psychology with practical strategies honed through years of working with athletes and coaches. Today, Performance Formula is designed to help coaches sharpen their leadership, athletes unlock their peak potential, and cricketers master the mental edge that wins matches. Through podcasts, courses, and coaching, Jody delivers insights that transform how you think, act, and thrive—because consistent excellence starts with understanding yourself.